Rising up from the ashes, Atlanta proudly displays “The Phoenix” on its flag. Scrap the original reason for the symbol, but think about the goal of the city, then and now, a world-class city. 10 years ago, commercial real estate investors looked at Atlanta as a 2nd tier market. Now, it is considered a primary and safe one.
December 9, 2019 – Around 2012 and 2013, Atlanta was viewed as a “hinterland” commercial and residential real estate market according to Bisnow panelists, and now it stands out a primary one filled with opportunities. (Updated on December 13, 2019 to reflect a great example of Atlanta’s revitalization of neighborhoods with paths in green space.)
Here we are for the reasons for the present opportunities in Atlanta: 1. College student population – 5th largest nationally. 2. Metro Atlanta – 4th largest growing metropolitan area. 3. Atlanta – #1 city for corporate relocation the past six (6) years. 4. Midtown Atlanta – 36,000 jobs being added. 5. Multi-Family market remains strong – shortage of apartments, 4% vacancy rate. 6. #1 market for supply-chain technology. 7. Credit Ratings: – Georgia, AAA – Atlanta, AA 8. Atlanta BeltLine – Never can this brainchild from just 20 years ago, be under-estimated. Tourists visit Atlanta just to see a gem that, along with the Atlanta United soccer team, provides civic pride. 9. Emergence as National City for Investments “Atlanta is definitely on the radar [for outside investment deals] according Bisnow panelists on December 5th 2019. Just look at the multi-family opportunities. 10. All of Atlanta is included in this attraction for opportunities. – Dowtown Atlanta = Now a popular location for recent transplants, and hub for tourist and local attractions. – Midtown / Intown Atlanta – – WestSide Atlanta emerging as its own revitalized neighborhood. – Peachtree corridor – You just have to smile. – O4W (Old Fourth Ward) – Parks – New large ones under development, including Bellwood Quarry and Rodney Cook at the entrance to Vine City – Buckhead Atlanta – Again, thank you to Jamestown for purchasing The Shops Buckhead Atlanta and caring about the community. – It weathered a lot of transition, and still remains the prime location for newcomers. – Can’t wait to see what it will be like at the end of 2020.
2020 Opportunities in Atlanta – Thanks to all this incredible activity in recent years, 2020 presents the following real estate investment development opportunities, according the Bisnow Atlanta conference on December 5th 2019: – Abundant capital and low interest rates. No better time than now. > Abundant talent and universities, both local and regional. – Affordable housing – both for sale and rentals. > Back to small town USA in the big metro area. – Capitalize on the number one airport in the world. Airport City College Park and major industrial parks. > Creative cutting edge amenity packages for all property types. – Do well by doing good, creating social communities. > Greater focus on the customers than the users. – Reimaging / Value add deals > Residential for sale housing products – Technology and tech disruptors > Urban trail corridors, the the new beachfront properties for the city in the forest – Wellness / Health
Thank You – Why The Cheer Leading
Thank you for your understanding in the cheer leading Atlanta bullet points. We have a story of perseverance, private-public cooperation. In the past 10 years, our city went from a secondary commercial and real estate market, to being a primary national and international one. Who could blame people for that perception. The Great Recession of 2008 hit us hard, as we felt more of the real estate downturn than most cities. Not until 2013, did we feel like we could breathe, and think about new development and expansion.
Although we felt in Atlanta that we could start breathe again in 2013 as pent up residential real estate buyer demand spurned the increase in home values, we still had that secondary market perception. In 2016, I experienced that attitude when I visited New York City, myself having grown up there and graduating from the nationally prestigious Riverdale Country School. NYC brokers dismissed Atlanta unless they had spent time in the Southeast. In 2020, perfect vision jokes aside, I look forward to meeting the same group of commercial real estate brokers, and get their perception of the opportunities Atlanta presents for them.
We went from “breathing again” to emerging as a national attraction from 2013 to 2017, and now in 2019 into 2020, a great place for real estate investments. During this time, Atlanta emerged has one of the top tourist destinations in the country. Think about how strong Atlanta must be when we have to compete here in the Southeast with Nashville, Charleston, the Georgia and Florida coasts.
For more information about Atlanta real estate investment opportunities, please contact James Kobal at Coldwell Banker Commercial Metro Brokers – (M) 678.993.4951, preferably text for first contact, and email at James.Kobal@metrobrokers.com.
Vinings and Buckhead Atlanta housing markets have not experienced the realm of “Panic kills”- activity slows to a crawl. The panic that could “kill” market activity is the relative emotional meltdown of the trade war, impeachment, etc. Fortunately, Atlanta is far more attractive than these emotional stresses, as our city ranks as one of the top places for corporate and millennial relocation. Our (1)
Vinings and Buckhead Atlanta (30305) single-family strength remained solid year-over-year. Vinings rebounded from a slow start to the month and ended it with the same number of units sold in September 2019 as 2018’s, and a big improvement from a few months ago when Buckhead appeared to show some ongoing weakness. Buckhead Atlanta grew by an astonishing 21%, AND days on the market fell 289%. That number is much stronger than you realize as luxury homes that had been the market for over 365 days closed at the beginning of the month.
The condominium market for both Vinings and Buckhead Atlanta and revealed a potential softening, overall. Vinings dropped 25% while Buckhead Atlanta only fell 7%. In Midtown Atlanta, some of that weakening appeared with sales declining 4.5% (-3), 35 to 30. Its single home sales, just a small fraction of this market, fell by 1 unit (4 to 5).
Considering all the stress and anxiety that has been placed on the country through all trade war and impeachment turmoil, I think the market is doing incredibly well, and will grow again as soon as the panic abates. Moreover, you have multitudes of people leaving California, the Northeast, Illinois for Georgia where you have favorable business conditions. This should bode well for the Atlanta housing market, provided panic and anxiety do not rise to a paralytic level.
For further assistance in your Atlanta housing and real estate investment needs, please contact me at (M) 678.993.4951 or
(1) (Please see previous posts about Atlanta’s business environment.) (Note: In no way do I advocate, condone or stand by quietly in the face of any form of inappropriate physical or emotional misconduct.)
Source: RISMEDIA – Thursday September 19, 2019 – (TNS) – In recent years, sellers have called the shots in home-buying negotiations. They’ve had plenty of leverage, too, thanks to surges in buyer demand, tight inventory and soaring home prices in many top markets around the country.
But we all know that the housing market is a cyclical one. Pricing and demand that goes up eventually goes down, and that hot summer market often cools by the time winter rears its chilly head.
If you’re needing to sell a house and can’t wait for next year’s warm-weather sales surge, you’ll need to act fast. To get to the closing table sooner rather than later, sellers may need help to adjust their expectations and approach. Here are six (6) important steps you can take now to sell your home before the new year is here.
Rely on Comps – Not Emotion – to set a realistic asking price – First things first. Experts say you’ll want to jump into the housing market with a realistic asking price that has the potential to stick. This part can be hard for sellers to wrap their heads around since many want to “test the market” with a higher sales price knowing they can drop it later. This approach, however, is a mistake, says Chicago real estate agent David Cahill. “If your home is priced too high, it can be very difficult to overcome, even when you eventually reduce the price,” he says.
This is one area where you may want your agent to lead the way. Cahill says a good real estate [- the best in Atlanta and around the globe being Berkshire Hathaway HomeServices-] will do a comparative market analysis that helps you price your home based on recent comparable sales in your area – not just hopes and dreams.
The best agents [- Berkshire Hathaway HomeServices -] will even go the extra mile to find out the prices of comparable homes with a recent or pending sale in process, he says.
You’re paying your agent for their professional advice and expertise, so when they suggest a sales price based on mountains of research, you should listen.
Ask Your gent for “first look” Feedback – Homeowners hoping to unload their properties by year’s end will need to enter the market with their best foot forward. This means having a house that is easy to sell and free of glaring problems.
Michael Kelczewski, a real estate agent in the Greater Philadelphia area, says you should not only ask for real estate agent feedback but review all their notes — both positive and critical. It’s also a good idea to have your agent gather buyers feedback from people who tour your property. (Note: Maker sure they are serious buyers. You do not want feedback on a steak house from a vegetarian.)
Your real estate agent – Berkshire Hathaway HomeServices – may be able to point out defects you’ve overlooked like forgotten windows with cracked seals or the fact that your teenager has heavy metal posters plastered wall to wall. Or perhaps they’ll remind you that most people want to park in their garage instead of using it to store boxes of photos and old clothing.
Consider agent feedback carefully and implement their suggested changes to potentially avoid losing out on a sale due to minor issues.
Clean, Organize and Declutter – It’s possible your agent will advise you to take down family photos and clear out your closets right away, but you should make time for a major cleanup, independent of your Berkshire Hathaway’s agent input.
Cahill says you should “do everything within your budget to ensure your home gives a great first impression.” For example, give your front door a fresh coat of paint, trim back overgrown shrubs and keep your lawn in tip-top shape.
While your home is on the market, the interior should also be clean and ready for a last-minute showing at all times. Cahill says you should start by removing clutter, getting rid of any oversized furniture and taking down busy decorations.
“Rent a storage unit if you need more space,” he says.
Stay on top of cleanliness by taking time to wipe down counters, sweep floors and touch up bathrooms every day. Nobody wants to buy a dirty house.
4. Consider Hiring a Professional Stager – If you have the cleaning part down pat but need help making your home visually appealing, you can also consider hiring a professional stager, Cahill says. Home stagers have furniture, art and decor – an important consideration for anyone, but especially if your home feels especially dated.
Does staging work? Most experts would say it does. In fact, a recent study from the National Association of REALTORS(R) showed that 83 percent of buyer’s agents said staging helps helps their clients envision living in that specific home. Also, 28 percent of seller’s agents said they’ve staged all of selling clients’ homes before putting them on the market. However, 13 percent reported staging homes only if those properties were difficult to sell otherwise.
5. Spring for Professional Photos and Video – Where potential buyers perused the local newspaper for new-home listings decades ago, pretty much all home marketing is done online now – either through multiple listing services (MLSs), real estate websites, email marketing or a combination of all these avenues.
Susan Bozinovic, a REALTOR (R) in Troy Michigan, says this is why quality pictures are crucial if you hope to achieve a quick sale. Hire a photographer to take high-quality pictures and consider having your real estate agent’s office create a marketing video, she says.
Drone photography might be an important factor to sell a sprawling property with land or a ton of outdoor features, she adds.
Bozinovic also emphasizes the importance of social media marketing – especially on Facebook.
“I found that running ads on the Facebook platform is superior to any other social media space because the audience can be targeted very specifically.” (Note: Facebook removed demographic targeting due to fair housing laws.) LinkedIn is better: 1. Hashtags make your listing easier to find, 2. LinkedIn is not cluttered with garbage. 3. Your posts appear in real time.
If you’re hoping to spread the news of your home for sale far and wide, it may also help to work with a real estate agent who has knowledge of social media marketing to get more eyeballs on your virtual listing.
6. Get an Optional Pre-Sale Home Inspection Never assume your home is in perfect physical condition; take time to make sure. Paying for a home inspection upfront is typically a safe bet. With prior knowledge of issues like missing shingles on your roof or faulty electrical work, for example, you can buy time to fix these problems before they become a problem.
Cahill also says that hiring a home inspector to conduct a thorough inspection before you list your home may “inspire greater confidence in your home’s condition among potential buyers.”
This is even true though most savvy buyers will likely hire their own inspector.
Also note that, if you take time to fix big problems discovered in an inspection before a sale is underway, the negotiation process could be “short and sweet,” Cahill says.
Bottom Line A speedy home sale could be in your future if you take steps to avoid common problems that turn off potential buyers. This includes making sure your home is beautiful and clean, but also means uncovering major defects or repairs needs before someone else does.
There’s still plenty of time to get to the closing table before the end of the year. Working with an experienced REALTOR (R) who knows the local market trends, and can help you set a realistic price are key pieces to the puzzle.
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Trying to figure out a pattern in Atlanta real estate based on a couple of months is like trying figuring how well you will run a marathon after just one 20-miler. You need 3 20-milers three 3 years of year-to-date comparisons to find a trend in Atlanta real estate. (FN 1) For example, during marathon training, you can have a magical run and two weeks later wonder if you ever knew how to run. In Atlanta real estate, we can see some exceptional numbers followed by a return to normal that falsely appear negative. The 3-year Atlanta real estate is best summarized – “Now Hiring Construction Workers” – at Cobb County tag office. Atlanta real estate is doing just fine. (Friends disagree about the need for three “20s”. If you are healthy and in shape, the odds remain in your favor to be healthy.)
A summary of the graphs, without actually crunching the number shows a positive trajectory of sales volume, price, and number of days a home remains on the market, specifically for Buckhead Atlanta and Vinings. Anomalies, Undoubtedly, caused some months to indicate a potential negative trend. It is a positive mirage. For example, in 2019 when you look at the average sales price, April appeared to show a drop. In actuality, March had unusually large sales price. The trend remains positive.
Buckhead Atlanta’s trends for units sold and days on market over the past three years to date (2017, 2018, 2019) remained consistent, while Vinings struggles to show a reliable pattern – 🙂 except for a dramatic increase in home values.
Buckhead Atlanta had some major spikes in 2018 with its average sale price while 2019 saw a return to
Even when you account for the large discrepancy in size between the neighborhoods, Vinings appears to remain an enigma until you understand one positive fact – people hardly leave here. Going back to the Great Recession of 2008, it was one of the last neighborhoods to have a foreclosure. Then in 2009 and 2010, homes barely moved while they did in Buckhead Atlanta. As the adage goes, when you move to Vinings, you don’t leave. (Question now for the healthy market is how many of the house owners have “temporarily” relocated for work.) 2018, compared to 2017 and 2019 year-to-date, proved to be the anomaly for Vinings market as you had three (3) months of double-digit sales – April, May, and July. 2017. My hunch is that people found Vinings – again – and want to stay for a while.
Atlanta real estate and long-standing establishments face the essential merging of the old and the new. You can thank the native long-standing Gen Xers who arrived in the mid-90s to shape modern Atlanta and thus move the city from a Southeast hub to an international one. Today, if you ask someone how long have they been in Atlanta, you say “You’re from here” if the answer is more than 20 years.
Why are the Gen Xers to be thanked? Simple, we built a unified bridge between the the old and the new. We acted on the awareness that the city was changing, but wanted to preserve the best of what attracted us to the city. Sorry Baby Boomers, you got stuck in your ways after revolutionizing the country in the ’60s and early ’70s. Thankfully, you laid the foundation for the 1990s growth. Millennials, just being technology savvy with all this increased consciousness does make you the complete authority on everything. Gen Xers opened the door for you to see why Atlanta is so attractive.
What enabled the Gen Xers build the bridge? Many of the natives and long-standing residents experienced aspects of other cities that would improve ours. Walkability, Connectivity an Mass Transit an vital urban core are things we valued. We saw the writing on the wall that the commutes from the northern suburbs to Buckhead and south would only get worse, and started acting on it, starting 20 years ago.
How has this bridge manifested itself? Look at the most prominent projects – Atlantic Station, Atlanta BeltLine, Ponce City Market, Avalon, and soon to be renamed Buckhead Atlanta. Atlantic Station started the trend in 1998, and Ryan Gravel, originally from Houston, envisioned merging the old and the new with with his BeltLine thesis at Georgia Tech. As that gained traction, Buckhead Atlanta (entertainment hub that drew many Gen Xers to Atlanta along with a booming economy) started to show some wear and in comes Ben Carter. Now Jamestown President and Buckhead native Michael Phillips wants to embrace the best of the best of both generations, as evidenced by the town hall meeting on July 24th.(1) The best is yet to come with the fundamental transformation of the Westside Atlanta, specifically the English Avenue and Vine City neighborhoods in which our generations of social consciousness merge to revitalize downtrodden neighborhoods while enabling current residents to stay there. Thank you Tom Cousins for the blue print when you went into East Lake. (1) (We needed Oliver McMillan for a while, but they they did not embrace Atlanta, as evidenced by their presentation to Urban Land Institute in 2014.)
Buckhead Atlanta House Market Is Strong – Last month I posed the question as to which market was stronger, Buckhead Atlanta or Vinings. After comparing the last two months, unequivocally, the race is even. Let’s keep track for the rest of the summer months, including October. (Here in Atlanta, we have two summer endings: 1. Kids go back to school at the beginning of August, 2. College Football begins the Thursday before Labor Day, and 3. October when we starting wearing jackets.)
Buckhead Atlanta, just by the single-family-home stats, blows away Vinings. Across the board, as what happened for Vinings in May, the Buckhead market improved for sales price (+24%), Days on Market (-10%), and Units Sold (+5%). Vinings only had 4 sales in June of this year, and 6 during the last one. (Must be something in the Chattahoochee for June sales.)
When it comes to the condominium / town home (attached) market , we have some mixed numbers. Depending on what statistics mean the most to you, the Buckhead Atlanta or Vinings attached market will be stronger in your opinion. If you look at sales price, Buckhead Atlanta again blows away Vinings. In the former, the average sales price increased by 44% while they decreased by 9% in Vinings. For units sold and average days on the market, Vinings retains the lead.
For more information about how to get your home sold for the most amount of money in the shortest period of time, please contact me at James.Kobal@BHHSGeorgia.com and (M) 678.993.4951. If just wondering about your home’s value, please click here.
STOP, SMILE:) Vinings vs. Buckhead – Updated July 10th – Vinings “Concern” Not Founded I thank a good friend at the Windy Hill Athletic Club for leading me to address their concerns about the Vinings single-family market, as the perception has been negative. STOP. SMILE 🙂 The market has improved, year-over-year. When it comes to units sold, you see a 3.5% increase of 28 to 29. Median sales took a major swing upwards of 25% from $674,000 to $790,000. Admittedly, the pure average sales price dropped by 4%, but an outlier can explain it. In 2018, the highest selling house was $2.7 million compared to $1.92 Million and thus a difference of 40%. Finally, Days on the Market experienced the same mixed percentages as the sales price. Median declined 10% from 41 to 37 days, but the average increased by 37% as one house took 337 days to sell in 2019 while the longest sale was 214 days in 2018. (Don’t ask me about re calibrating the Days on Market stat as some of these houses went on the market the previous year, for both 2018 and 2019.)
Smile 🙂 Turned the Corner – Recent activity in Buckhead Atlanta, as defined by the 30305 zip code appears to have stopped a worrisome trend. The trend through May accounted for a decline in sales, 18% year-over-year. The median declined by 2%, and the the only reason the pure average increased was because a $8 Million house sold while in 2018 the max sale was $3.9 million.
Vinings, by a hair, wins the contest for the stronger housing market, compared to Buckhead Atlanta (30305 zip code). Looking at the sales numbers for May of 2018 and 2019, Vinings performed slightly better. Clearly, Vinings outperformed Buckhead Atlanta in house sales. Both the number of units sold and average sales price increased. Even with just a 7.7% increase (1 unit) in houses sold, the average dramatically climbed 37.9% from $663,654 to $915,393. This sub-market was the only one to see an increase in both sales price and volume.
Buckhead Atlanta More Attractive for Condominium and Town Home Growth – Without question, Buckhead Atlanta surpasses Vinings for this sub-market in the way of activity, and demand. The number of units sold increased a whopping 23.2% (45 to 53 units) while the Days of Market positively fell 12%, 69 to 55 days. In Vinings, the demand for town homes and condominiums dropped 10%, even though the sales price increased by 12%($321,390 to $363,350). For Vinings, this result is not surprising as homebuyers looking in this location prefer a house with land.
Thank You for reading this article. For more questions, please contact me, James Kobal at 678.993.4951 or James.Kobal@BHHSGeorgia.com